BHHF App, empowering communities through support initiatives & course booking.

Competitive Landscape
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In today's rapidly evolving market, understanding your competitive landscape is paramount to achieving sustainable growth. Our comprehensive analysis delves deep into market dynamics, competitor behaviours, and emerging trends to position your brand strategically. We employ sophisticated analytical frameworks, including Porter's Five Forces and PESTLE analysis, to provide a holistic view of your market position and identify opportunities for differentiation.

Drawing from established strategic management theories, including Blue Ocean Strategy frameworks and Value Innovation principles, we help you identify uncontested market spaces and create new demand. Our approach considers both traditional competitors and potential market disruptors, ensuring your strategy remains robust and future-proof.

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Content Strategy
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In the digital landscape, content isn't merely king—it's the entire kingdom. Our content strategy service crafts compelling narratives that resonate with your audience whilst driving meaningful engagement. We draw upon seminal content strategy frameworks, including Kristina Halvorson's Content Strategy for the Web principles and Brain Traffic's Core Strategy model, to develop comprehensive content solutions that align with your business objectives.

Our approach integrates contemporary content theory with practical application, considering both macro and micro content strategies. We leverage insights from behavioural psychology and content consumption patterns to create strategies that not only capture attention but maintain it throughout the user journey.

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Governance
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    [post_content] => In today's fast-paced market, understanding your competitive environment is crucial. Our Competitive Landscape Analysis provides a thorough examination of your industry, identifying key players, market trends, and potential disruptors. We delve into competitor strategies, product offerings, and market positioning to uncover opportunities for differentiation and growth.
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Bahaa & Hassnah Hariri Foundation is a Lebanese non-profit organisation, dedicated to create sustainable change in Lebanon through long-term, strategic initiatives. The Foundation is centred on unlocking the potential of Lebanon and the Lebanese people, by means of urban and rural projects.

The BHHF App was designed and developed to streamline how people in need access essential support and educational opportunities. This app enables users to discover and book initiatives offered by BHHF, such as distributions of milk and food, ensuring timely assistance to those who need it most in Lebanon.

Additionally, the app supports community education by providing courses that users can easily browse, register for, and attend. With a user-friendly interface and efficient booking system, the app ensures accessibility and convenience for users while enhancing the organisations ability to reach and serve its community effectively.

App flowchart

The BHHF App simplifies registration, allowing users to meet requirements, book initiatives or courses, and choose collection times and locations. It offers full control to amend bookings and provides real-time updates.

Visual identity

The BHHF App’s simple, accessible design, ensures users across all backgrounds can easily interact, fill out information, and navigate the app effortlessly.

Marketing screens

The app store marketing screens were designed to be visually engaging and clearly communicate the app's core value, emphasising its simplicity and accessibility to attract potential users.

Home screen

We approached the home screen design with a user-centred mindset, focusing on clarity, hierarchy, and ease of navigation. By employing a balanced layout, consistent iconography, and strategic white space, we minimised cognitive load and guided users to core actions at a glance. Iterative testing and feedback loops further refined the interface, ensuring an intuitive, visually cohesive experience from the first interaction.

App features

The app features were carefully chosen based on user research and organisational goals, ensuring they address the needs of both the community and the service providers.

Signing up

The signup journey is designed to be simple and user-friendly, guiding users step-by-step to provide the necessary details required by the organisation. This streamlined process ensures quick registration while meeting eligibility criteria seamlessly.

Near me

The ‘Near Me’ feature uses an interactive map to display nearby courses and initiatives, allowing users to easily find and book support or opportunities based on their location. This ensures convenience and accessibility for all users.

Booking journey

The booking journey is intuitive. Once booked, tickets are clearly displayed within the app and can be added as a pass to Apple Wallet for easy access and convenience.

Development overview

The app was developed using the Ionic framework, enabling a seamless and responsive user experience across both iOS and Android platforms. 
 The backend is powered by WordPress, providing a robust and flexible content management system to handle data, user registrations, and bookings efficiently. This combination ensures scalability, ease of maintenance, and smooth performance.

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