Product design at Adberries encompasses the entire journey from concept to launch for digital products. We integrate principles from both traditional product design (Donald Norman’s user-centred design) and modern digital product development methodologies. Our approach considers the complete product ecosystem, ensuring seamless experiences across websites, apps, and connected platforms.
Design
At Adberries, our research services form the bedrock of exceptional user experiences. We employ both qualitative and quantitative methodologies to uncover deep insights that drive innovation and inform design decisions. Our London-based team brings a global perspective to local challenges, ensuring research outcomes that resonate across cultural boundaries.
Our Workflow
A detailed analysis report that includes a visual representation of your market position, competitor profiles, and strategic recommendations to enhance your competitive edge.
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Product Design
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UI/UX Design
Our UI/UX design service creates digital experiences that delight users while driving business results. Drawing from established principles like Jakob Nielsen’s heuristics and contemporary design thinking methodologies, we craft interfaces that work beautifully across devices and platforms. Our approach integrates motion design and micro-interactions (as detailed by Dan Saffer) to create engaging, memorable experiences that set your digital products apart.
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Prototyping
Prototyping is the bridge between concept and reality, allowing us to test and validate digital experiences before full development. Our prototyping service combines rapid iteration techniques with sophisticated interaction design principles. Drawing from Bill Buxton’s sketching experience principles and modern prototyping methodologies, we create prototypes that range from quick concept validations to highly detailed interactive models for websites, apps, and digital products.
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Information Architecture
Information Architecture (IA) forms the foundation of successful digital experiences. Drawing from established IA principles (Peter Morville’s Information Architecture for the World Wide Web) and contemporary digital wayfinding theories, we create structures that make complex information accessible and intuitive. Our approach considers both traditional website hierarchies and modern app navigation patterns, ensuring users can find what they need efficiently across all platforms.
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Style Guide
In the digital age, a style guide is more than a document—it’s a living design system that ensures consistency across all platforms. Our approach combines atomic design principles (Brad Frost’s methodology) with scalable design systems thinking. We create comprehensive yet practical guides that serve both digital and traditional media needs, ensuring your brand maintains its integrity whether it’s being expressed through a mobile app interface or a printed publication.
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Brand Experience
Brand experience is where strategy meets emotion, creating meaningful connections between brands and their audiences. Our approach integrates Pine and Gilmore’s Experience Economy principles with contemporary digital experience design, ensuring every brand touchpoint delivers a consistent and memorable experience. We focus on creating experiences that resonate across cultural boundaries while maintaining local relevance.
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Brand Design
In today’s digital-first world, brand design must work seamlessly across both digital and physical touchpoints. Our brand design service creates distinctive visual identities that resonate across cultures whilst maintaining their impact and meaning. Drawing from seminal brand theory (Marty Neumeier’s Brand Gap principles) and contemporary digital branding practices, we craft identities that are both timeless and adaptable.