Research

Our card sorting methodology goes beyond simple categorisation to reveal the mental models that users employ when interacting with information. Drawing from information architecture theory (Peter Morville and Louis Rosenfeld) and cognitive psychology principles, we use both open and closed card sorting techniques to create intuitive information structures. This research is crucial for developing websites and applications that align with users’ natural thought processes.

Our ethnographic research provides deep, contextual insights into how users interact with products and services in their natural environment. Drawing from classical anthropological methods and contemporary digital ethnography frameworks (Daniel Miller’s digital anthropology), we capture authentic user behaviours and cultural nuances that inform design decisions. This approach is particularly valuable for our global clients, as it helps bridge cultural gaps and ensure solutions work across different markets.

Our user research service combines multiple methodologies to create a comprehensive understanding of user behaviour and needs. We draw from established frameworks including Jakob Nielsen’s usability engineering principles and Steve Krug’s user testing methodology, whilst incorporating contemporary research techniques. This multi-method approach ensures we capture both observable behaviours and underlying motivations.

Our survey research goes beyond simple data collection to deliver statistically valid insights that drive decision-making. Drawing from both classical survey methodology (Dillman’s Tailored Design Method) and contemporary digital research techniques, we design surveys that maximise response rates whilst ensuring data quality. Our approach incorporates sophisticated sampling techniques and response bias mitigation strategies.

Focus groups are a vital tool in our qualitative research arsenal, providing rich insights into collective user perspectives and social dynamics. Our approach draws from Robert Merton’s focused interview methodology and modern facilitation techniques. We create safe, productive spaces for authentic dialogue that reveals deeper insights into user needs, perceptions, and behaviours.

Experience mapping is a sophisticated research technique that visualises the complete user journey across all touchpoints. Drawing from service design principles and customer experience management theory, we create comprehensive maps that reveal both opportunities and pain points. Our approach incorporates Service Blueprint methodology (G. Lynn Shostack) and Customer Journey Mapping frameworks (Adam Richardson).

Personas are more than just user profiles—they’re the embodiment of your audience’s needs, behaviours, and motivations. Our approach draws from Alan Cooper’s Goal-Directed Design methodology and incorporates contemporary behavioural psychology principles. We create research-based personas that serve as powerful tools for design decision-making and strategy development.