Card Sorting
Our card sorting methodology goes beyond simple categorisation to reveal the mental models that users employ when interacting with information. Drawing from information architecture theory (Peter Morville and Louis Rosenfeld) and cognitive psychology principles, we use both open and closed card sorting techniques to create intuitive information structures. This research is crucial for developing websites and applications that align with users’ natural thought processes.
The Outcome
Our card sorting research delivers clear insights into how users naturally organise and think about information, enabling the creation of intuitive information architectures. You'll receive comprehensive analysis of sorting patterns, recommended information hierarchies, and validated navigation structures. The deliverables include detailed categorisation schemes, user mental models, and specific recommendations for information architecture that can be applied across digital platforms, ensuring your websites and applications are both intuitive and efficient to navigate.
Our Workflow
A detailed analysis report that includes a visual representation of your market position, competitor profiles, and strategic recommendations to enhance your competitive edge.
