Ethnographic Research
Our ethnographic research provides deep, contextual insights into how users interact with products and services in their natural environment. Drawing from classical anthropological methods and contemporary digital ethnography frameworks (Daniel Miller’s digital anthropology), we capture authentic user behaviours and cultural nuances that inform design decisions. This approach is particularly valuable for our global clients, as it helps bridge cultural gaps and ensure solutions work across different markets.
The Outcome
Through our ethnographic research, you'll gain profound insights into your users' natural behaviours and cultural contexts that questionnaires or interviews alone cannot reveal. The deliverables include rich narrative descriptions of user contexts, detailed analysis of behaviour patterns, and identification of cultural factors that influence product or service usage. This deep understanding enables the creation of solutions that truly fit into users' lives and work across different cultural contexts, from London to Qatar and beyond.
Our Workflow
A detailed analysis report that includes a visual representation of your market position, competitor profiles, and strategic recommendations to enhance your competitive edge.
