Focus Groups
Focus groups are a vital tool in our qualitative research arsenal, providing rich insights into collective user perspectives and social dynamics. Our approach draws from Robert Merton’s focused interview methodology and modern facilitation techniques. We create safe, productive spaces for authentic dialogue that reveals deeper insights into user needs, perceptions, and behaviours.
The Outcome
Our focus group research delivers nuanced insights that quantitative data alone cannot reveal. You'll receive comprehensive analysis that captures not just what users say, but the underlying attitudes and motivations that drive their behaviour. The deliverables include detailed thematic analysis, verbatim quotes that bring user voices to life, and strategic recommendations grounded in real user feedback. This rich qualitative data helps inform design decisions and strategic planning, ensuring your solutions truly resonate with your target audience.
Our Workflow
A detailed analysis report that includes a visual representation of your market position, competitor profiles, and strategic recommendations to enhance your competitive edge.
