Personas
Personas are more than just user profiles—they’re the embodiment of your audience’s needs, behaviours, and motivations. Our approach draws from Alan Cooper’s Goal-Directed Design methodology and incorporates contemporary behavioural psychology principles. We create research-based personas that serve as powerful tools for design decision-making and strategy development.
The Outcome
Our persona development process delivers rich, multidimensional representations of your target users that go beyond basic demographics. You'll receive comprehensive persona documents that bring your users to life through detailed narratives, behavioural patterns, and emotional drivers. These personas become invaluable tools for your entire organisation, informing everything from product development to marketing strategies. The deliverables include detailed background stories, behavioural patterns, motivations, goals, and pain points, all presented in an engaging and accessible format that ensures adoption across your team.
Our Workflow
A detailed analysis report that includes a visual representation of your market position, competitor profiles, and strategic recommendations to enhance your competitive edge.
