During the pandemic, children found themselves distanced from their friends and teachers, missing out on the school experience they cherish. As life gradually returns to normal, students are finally able to reunite with their beloved schools. However, ensuring their safety remains paramount. Mowasalat, Qatar's foremost transport services provider, has entrusted us with the task of devising an effective method to communicate these essential safety practices during the pandemic period.

This project was carried out by Motif Agency while Abdul Jalil Jizawi and Firas Saleh, were partners in the agency.


Our journey commenced with the creation of characters and scenes deeply rooted in the local culture, ensuring a strong connection with the audience.

The Outcome

The advert effortlessly communicates all the crucial safety measures, delivering the message with utmost ease and charm.

Arabic Version

Furthermore, we've created an Arabic rendition of the advert, featuring local talent for the voice-over to convey a warm and inviting atmosphere.

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