Sidra
Do more, be more
Sidra Water entrusted us with the task of reinventing their brand from scratch, including the creation of brand guidelines. Together, we embarked on a transformative journey to craft a distinct and compelling brand identity that truly represents Sidra Water.
This project was carried out by Motif Agency while Abdul Jalil Jizawi and Firas Saleh, were partners in the agency.
Approach
Sidra Water's original brand positioning blended in with numerous competitors in the water industry in Qatar. Determined to make a bold statement on market shelves, our creative team crafted a compelling alternative brand positioning that demanded attention. Through in-depth consumer research, immersive workshops, and insightful interviews, we gained invaluable insights to guide us towards a new branding approach that resonates powerfully with our target market. Brace yourself for a remarkable journey where strategic thinking and creativity merge to redefine Sidra Water's presence in the market.
Occasional
We design for every occasion, ensuring that the brand thrives and consumers have an enjoyable experience. Get ready to immerse yourself in a world of diverse designs that celebrate special moments and elevate the brand's appeal.
Packaging
In addition, we have devoted our efforts to crafting unique packaging designs that cater to various needs. Our attention to detail extends to the creation of smaller and functional bottle sizes, ensuring convenience and practicality for consumers.
