Alif Store

A place where you can shop, read, and relax.

Alif redefines bookstores. We partnered closely to shape their brand identity and create exceptional brand applications, including an e-commerce website and mobile apps.

This project was carried out by Motif Agency while Abdul Jalil Jizawi and Firas Saleh, were partners in the agency.

Corporate Identity

We worked very closely with Alif and through workshops and extensive market research, we created their brand story and their core values.

Colour & Material Palette

Our color palette draws inspiration from the mesmerizing hues of the desert and the enchanting shades of the sea. With each carefully selected color, we bring a touch of Qatar's natural wonders to life. Prepare to be captivated by a palette that evokes the essence of this remarkable land, from the golden sands to the shimmering azure waters.

Brand Applications

We unleashed our creative prowess across a multitude of applications! From stationery to brochures, adverts to signage, and even interior materials and layouts, we covered it all.

Digital Experience

Online shopping can be frustrating and time-consuming. We worked alongside Alif’s team to create a world-class online shopping experience in the Qatari market. We worked on the comprehensive design of Alif’s digital ecosystem that would make online shopping in Qatar easy, quick, and engaging, including the website and native mobile apps design.

Seamless Web UX

Alif goes the extra mile! They offer a wide product selection for individual shoppers and extend discounts to corporate customers for their essential supplies. With multiple user accounts per company, ordering is a breeze. We kicked off our journey with competitor research and market analysis, uncovering the needs and behaviors of our target audience. With meticulous attention to detail, we crafted the information architecture and website flows, constantly refining and improving.

Ideation & Prototype

We've curated a web experience that embodies the essence of easy and hassle-free shopping. Seamlessly transitioning between individual and corporate versions, we've ensured a smooth ride from start to finish. But it didn't stop there, oh no! We rolled up our sleeves and got to work building and testing wireframes. This allowed us to rapidly experiment with various solution ideas before diving into full-fledged development. With a keen eye for detail, we crafted a website that's intuitive, user-friendly, and a true game-changer.

E-Commerce Website

Our website design is a visual masterpiece, perfectly aligned with the brand's aesthetic. We handpicked Magento as our eCommerce platform of choice, but it didn't stop there. We rolled up our sleeves and customized it to perfection.

Native UX On Mobile

In the age of smartphones, Alif knows their audience craves convenience. That's why we went the extra mile and developed native iOS and Android apps for their store. Armed with extensive market and user research, we crafted the structure of the mobile application to deliver an unparalleled shopping experience on the go. With a deep understanding of our users' needs, we curated a mobile app that's tailor-made for Alif shoppers, ensuring seamless browsing and purchasing right at their fingertips. Get ready to indulge in the ultimate mobile shopping experience with Alif!

Special Features

Alif's savvy audience prefers shopping on their mobile devices, and we've got them covered! Our native iOS and Android apps are loaded with special features to make their experience top-notch. With a seamless 3-step onboarding process, helpful tutorials, a handy barcode scanner, and integration with Apple Wallet, we've taken mobile shopping to a whole new level. But that's not all! Our user-friendly in-app navigation, along with nifty features like comparison and in-depth search, keeps users engaged throughout their shopping journey.

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