Baladna
Baladna corporate ensures its consumers’ wellness by providing natural, nutritious, and tasty foods and beverages.
Revamping Baladna's website presented us with a unique challenge: creating a user-friendly platform that seamlessly provides product details, engaging information, and caters to the introduction of new products. Additionally, we aimed to incorporate an informative section specifically designed to meet the needs of investors.
This project was carried out by Motif Agency while Abdul Jalil Jizawi and Firas Saleh, were partners in the agency.
Research
Our dedicated UX team conducted an extensive competitive analysis, meticulously studying similar brands worldwide to gain valuable insights into their audience engagement strategies. This research served as an inspiration, empowering our team to stay ahead of the curve and incorporate the latest trends in designing a tailored and immersive local experience for the brand in Qatar. By leveraging global best practices while keeping our focus on the unique needs of the local market, we ensure that our approach resonates with the target audience and creates a truly exceptional brand experience.
Design Approach
We curated an appealing secondary color palette that complements the official corporate colors. This carefully selected palette is specifically designed to distinguish product categorization, listing, and details, creating an exclusive look and feel and a friendly interface for our users.
Engaging Audience
We have skillfully curated and incorporated mouthwatering recipes using Baladna's exceptional products, captivating and engaging their target audience. This strategic approach not only drives traffic to the website but also encourages users to explore and purchase Baladna's delectable offerings.
Investor Relations
We adopted a strategic approach by creating an informative financial statement for Baladna, prioritizing effective two-way communication between the company and investors. Our dedicated team developed a dynamic Investor Relations (IR) page, offering a comprehensive platform that attracts investors. This initiative has significantly increased awareness about Baladna's stock, management team, new projects, and overall growth potential.
Social Listening
We harnessed the power of social media listening to affirm the quality of Baladna's products from the consumer's perspective. This approach allowed us to remain in sync with ongoing conversations and trends surrounding Baladna while promptly gathering invaluable consumer feedback and addressing requests. Social media listening proved pivotal in our crisis management efforts, enabling us to effectively navigate and respond to negative feedback with a well-crafted strategy aimed at preserving consumer loyalty.
