Farzi Cafe
Crafting a vibrant digital presence for an upcoming Indian Bistro in Doha
Our task extended beyond just design. We orchestrated impactful awareness campaigns, curating tailored content to captivate the audience and ensure a compelling launch.
This project was carried out by Motif Agency while Abdul Jalil Jizawi and Firas Saleh, were partners in the agency.
Strategy
Leveraging Farzi’s distinctive strengths, our strategy aimed at cultivating an irresistibly engaging online presence. For a nascent business, especially in the competitive market of gastronomy, a digital facade needs to be both captivating and immersive. With Farzi Cafe, our emphasis centered on capturing the culinary illusions and the vibrant array of colors and flavors that define its menu.
The extra factor
Infusing an extra dash of "Spice" into our content, we honed in on Farzi's signature smoke—a crucial element enhancing their dishes. This not only heightened the allure of unveiling their creations on social media but also spotlighted the artistic facet of the business. Our content creators deftly showcased both the delectable cuisine and the sophisticated ambience of the restaurant.
Launching campaign
In synergy between our adept photography team and creative minds, we meticulously devised and executed an awareness campaign to generate anticipation for the grand opening. Regular posts were strategically shared across three major platforms—Instagram, Facebook, and Snapchat ensuring optimal outreach and engagement.
Content curation
To captivate and connect with our audience, we orchestrated a series of engaging competitions. Additionally, we showcased the vibrant narrative of Farzi Cafe's menu through interactive stories on our primary platform, Instagram.
