Stress Bar
Amidst Doha's coffee scene, Stressbar Cafe uniquely combines a laid-back vibe with an eclectic menu.
Ignite buzz for a new café in Doha and cultivate a dedicated fanbase across social media platforms.
This project was carried out by Motif Agency while Abdul Jalil Jizawi and Firas Saleh, were partners in the agency.
Strategy
Commencing with an in-depth analysis of online behaviours among coffee enthusiasts and café patrons in Doha, we devised a content strategy recognising the habitual sharing of food and drink posts by social media users.
Launch video
Our team strategically planned to capture the sounds of coffee creations, emphasising ASMR. This approach aimed to reflect the ambience and allow the audience to immerse themselves in the experience.
Tactics
We employed varied strategies to engage the audience on Facebook and Instagram independently, utilizing interactive, creative visuals to enhance appeal. Contests were also run to boost visits.
