2021 | CAMPAIGNS, CONTENT CREATION, PHOTOGRAPHY, SOCIAL MEDIA MANAGEMENT, STRATEGY

Stress Bar

Amidst Doha's coffee scene, Stressbar Cafe uniquely combines a laid-back vibe with an eclectic menu.


Ignite buzz for a new café in Doha and cultivate a dedicated fanbase across social media platforms.

Strategy

Commencing with an in-depth analysis of online behaviours among coffee enthusiasts and café patrons in Doha, we devised a content strategy recognising the habitual sharing of food and drink posts by social media users.

Launch video

Our team strategically planned to capture the sounds of coffee creations, emphasising ASMR. This approach aimed to reflect the ambience and allow the audience to immerse themselves in the experience.

Tactics

We employed varied strategies to engage the audience on Facebook and Instagram independently, utilizing interactive, creative visuals to enhance appeal. Contests were also run to boost visits.

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